Upfront Bookings

Upfront Bookings

Upfront Bookings was set up in 2013 by Paul O. to offer a new style of agency service to the world’s finest artists. Primarily concert and tour booking but also special events and consultancy.

Upfront Bookings is a selective agency focused on nurturing long-term working relationships with artists, managers and promoters. We dedicate ourselves to developing the live careers of artists we believe in and are inspired by. We aim to be an exciting and cutting edge organisation that can help build amazing things and give people special experiences.

Our Roster covers all genres of music from Rap to Fuji, Afro pop to Hip Life our priority is great live shows in every aspect.

Handling all aspects of the booking process, we have personal relationships with all musicians and work closely with local promoters, labels and promotion teams to ensure the show are run in the best possible way.

Upfront bookings talent roster includes Music, Actors, Presenters, Comedians and Footballers.